Helping USDA Level Up a Successful Virtual Conference

INFINITY innovated the production process and leveraged technology to improve upon a highly successful virtual conference for the United States Department of Agriculture (USDA) 2022 Agricultural Outlook Forum (AOF).

CHALLENGE

INFINITY has provided registration services for the AOF since 2014, adding exhibit management in 2016, and took on a larger role for the 2021 forum by transforming this 1600 in-person conference and exhibit hall to an immersive virtual format. For 2022, USDA sought to produce another virtual forum with the intention of expanding its reach and creating a more engaging event experience for all attendees.

SOLUTION

Teaming with Labroots for virtual event production and Novak Birch for branding and event marketing, INFINITY created a fully customized experience for USDA and their attendees. Keys for unlocking value included:
  • Designing a contemporary and inviting virtual meeting space with multiple touchpoints to engage attendees.
  • Stimulating interest by strategically intermixing pre-produced content with streamed sessions live from USDA.
  • Elevating the speaker experience with one-on-one assistance before presentations and in the virtual studio.
  • Boosting attendee engagement through gamification including a scavenger hunt with bonus points for engagement.
  • Increasing exhibit booth traffic and engagement using Crowdpurr, a trivia application, to host short trivia breaks between sessions.
  • Growing registration using a branded, targeted social media and email campaign.
  • Managing a complex production with live feeds, pre-recorded content, multiple concurrent sessions, exhibits, and live networking all while responding to schedule adjustments on the fly.
  • Extending event access for one year and providing an on-demand video catalog.

RESULTS

USDA saw 6,000 unique users within the event platform over the two-day event, a 33% increase over 2021 attendance. Attendees commented on the ease of navigating within the platform, the opportunities for networking, and the quality of content.

Create Successful Virtual Events with INFINITY

With cutting-edge capabilities in technical production and new event applications, creating engaging virtual experiences is no longer just wishful thinking. Content remains the main driver but there are many options for enhancing the overall user experience and keeping attendees coming back. At INFINITY, we’re ready to support your virtual and hybrid event production needs, expand your footprint, and create more value for your attendees. Contact us today to learn more.

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